Do you own a carpet cleaning service? If you do, you will need to have clients who reside close by. To market your business within the community, you have to use local SEO services. Local SEO varies significantly from the average SEO campaigns. If you want to get results from your SEO campaign, implement some of these techniques:
Google my Business
If you have not done it already, you need to claim your Google my Business page. When setting up the page, make sure that you include the following:
• Add your opening days and times
• Upload many photos of your business and products
• Upload a clear profile picture
• Add a local number to your contacts
• Get real reviews from your clients
Name, Address, and Phone number (NAP)
When it comes to your name, address, and phone number, consistency is key. Ensure that you add them to every page on your website. When mentioning your NAP on other websites, use the same details.
Local reviews usually have a direct impact on your search rankings. Therefore, you should take some time to acquire them. Local reviews do not just mean Google reviews; you should also get some reviews on your Yelp page. Your top priority, however, should be Google reviews. Capture the low hanging fruit by contacting your current customer base and asking them to write a review. If they seem reluctant, you should offer them incentives – such as discounts – in exchange for honest reviews. You can also create a web page that gives instructions on how to write reviews.
On-page SEO factors
On-page SEO for your local business is not much different from traditional SEO tactics. It is important that, where possible, you try to squeeze in as much value as possible when creating content. This means that you should add your city, region, and relevant keyword on your landing page’s title tag, URL, content, H1 tag, as well as image ALT attributes. Moreover, you need to make sure that your site is mobile-friendly because more and more people are accessing the internet from their handheld devices.
Local link building
Link building is often overlooked when it comes to local SEO. When compared to standard SEO, local SEO links rely on other local businesses. It focuses more on getting links from websites that talk about similar things as you and less on getting links from high-authority sites. You can get links by lining up interviews with the relevant publications and offering discounts to local organizations in exchange for links.
For your local marketing campaigns, you should use social media signals to reach your target audience. Twitter, Facebook, and other social media sites can be finely tuned to market to specific demographics with a laser focus.
If you know nothing about SEO, you need to hire a digital marketing company. Such companies have been marketing businesses for a long time. Moreover, you can increase your ROI by using their services.