Your business website is your best shot to sell your services or products. The design of your website has to be gotten right for you to get that much needed high conversion rate. If it is the first time your business has a website, it is important that you go to great lengths to ensure that it is engaging, mobile-friendly, appealing in the design and attractive to your users. To help you along, outlined below are useful web design guidelines for a successful business:-
1. Create a rough sketch
It is very vital that you have a rough sketch of what you want your website to look like. You can either use paper and pencil or simply any graphic design software that you are most comfortable using. This will enable you to come up with a clear outline while working on the design elements of your new official website. Ensure that you give your web designer this rough outline of what you expect your website to be like, so they can work on your expectations to come up with the perfect finished product.
2. Never favor a busy or flashy design
A flashy design will not make you dollars and it will in fact turn off many visitors, hence contributing to a great loss of potential sales. Your design should look professional and appealing to visitors, prompting them to explore the website further. Besides, flashy websites with loud or garish colors, are never mobile-friendly and with the majority of internet users accessing the internet through mobile devices, you will lose alot in potential conversions. Let your website have clear content and guide your visitor without confusing them exactly where they need to go.
3. The right images count
What is a website without images? Images are crucial and with every picture you decide to upload on your homepage, just ensure that you make each selection with lots of consideration. Don’t upload images that are too large because they might be slow when it comes to loading. Let your pictures represent the selling content of your business which means that they should be related to the concept portrayed on your website.
4. Never pay too much or little
Don’t go for the cheapest rates, pay more but get a quality product, in the end that will bring you more business. However, it is also advisable not always to go to the web designers that have the big brands as clients because they might not identify with you, a small business that is solely ROI focused. Therefore, simply do some research before hiring a web designer to avoid using up a big chunk of your budget on the wrong product or spending too little on a low-quality design.
5. Avoid clutter; it will mar your design
Clutter means a lot of unnecessary menu bars, clickable buttons, too many ads from your Google ad sense and those horrible pop-ups. Such things will render your website disorganized and chaotic which is a complete turn-off for visitors. Maintain a free and simple look on your business website to project that image of professionalism and also reflect positively on your brand. Visitors will trust such a website, and they will want to explore it further.
6. Include useful and up-to-date content
Make sure you include content that is relevant to your products or services. Only have content that reflects what is going on currently with your business. Also, your current products, services, offers and so on should be there. Your website should educate your visitors about your business as much as possible. It is the main reason why they visited in the first place.
7. Include a clear call-to-action
After your visitors have found your website, it is important to direct them precisely on what they should do once they have explored it. Include whether they should buy, subscribe to the e-newsletter, contact you, follow you on social media and so on. The content you have in your website should always tell the visitor what’s in it for them followed by that clear call to action on what they should do afterward.
With the above guidelines, you will never go wrong in your business web designing.