One of the main goals most businesses have when it comes to online marketing is increasing traffic to their website. The more traffic you have, the more likely you are to capture leads and eventually increase sales, after all. A good digital marketing agency will help you increase the traffic to your carpet cleaning company’s website using the following five digital marketing strategies:
- Optimizing your website with strong, relevant keywords – To earn more exposure for your site, you’ll need to boost your search engine ranking. The higher your ranking is, the more likely users are to visit your site. Using strong keywords that are relevant to your business and to your content will help boost your ranking and increase exposure to high quality visitors. The better your keywords are, the more likely you are to attract potential customers. Keywords should be used to optimize everything from your titles, headers and content to your anchor text, ALT image tags and meta descriptions.
- Earning high quality external links – Earning links from other high quality websites will help drive traffic to your site in two ways. First of all, you’ll receive traffic through those links – traffic that often consists of your target audience members. Secondly, Google factors in the quantity and the quality of your external links when determining your search engine ranking.
- Building a content strategy that targets your audience – Content marketing is still considered the foundation of any successful online marketing campaign. Good content is what will help to attract more visitors. Google’s entire search ranking algorithm is based on identifying websites with good, relevant content and rewarding them with high search rankings. Not only will good content that’s properly optimized help to increase your ranking, but your readers will be more likely to engage with your brand by commenting, liking and sharing content over social media – thereby providing your site with even more exposure.
- Optimizing your website for mobile use – When it comes to attracting more web traffic, you simply cannot ignore mobile users. A huge amount of the searches performed on Google are being performed on mobile devices. There are two different search rankings to be aware of – regular search rankings and mobile search rankings. If your website isn’t optimized for mobile use, then it will hurt your mobile search rankings, making it more difficult for audiences using smartphones and tablets to find your site.
- Implementing a social media strategy – Building an audience on social media is extremely important because it gives you a built-in audience to share your content with. Once you post a link or a piece of content on your social media page, your followers will engage with it, whether it’s by liking, commenting or sharing it – which helps to increase the content’s exposure even more.
These are five essential digital marketing strategies when it comes to increase traffic to your website. Such strategies require a lot of time, effort and know-how to implement properly, which is why you should work with a digital marketing agency.